Tourmedical is a customer services business offering clients looking for cosmetic dentistry and/or general dental treatment. Having developed the business over several years and having helped many clients from the UK, Ireland and western Europe we decided to revise our online presence. Although we did have successful website we wanted to present a higher quality interface for our potential clients, so embarked upon several months of work rewriting our content and creating a totally fresh image for our business and services.

Tour Medical		Dental Holiday Groups

The work that we did wasn't a small endeavour for our company, as with our initial site, we wanted to ensure that we dedicated the same effort into our content as we did with the business, much to our dismay, when checking on some of the content from our original site the found that one of our competitors had stolen the the text from our website and used it on their own website. Although, impressive that a competitors obviously valued Tourmedical's efforts in creating content Tourmedical also realised that the people that we saw as important were being sold a false representation by one of our competitors, how low will some companies go, to win business!

         Now although, someone can steal our content and perhaps our design they cannot steal the thinking behind our website, nor can they copy the service offer. After all if they cannot be bothered to create their own content, they probably will be equally lax with their business practices.

        In this case firstly, we found some text on the website that was unlikely that anyone else would write a phrase or sentence that way. Using Google and Bing we compile a list of those site with the exact same phrase, and created a shortlist of the sites that had the same text. While it is completely possible in the millions and millions of websites that someone might have written the exact same phrase, we investigated every site in our list.

        Once we had refined the list we carried out another checkusing;http://www.copyscape.com

        We gathered as much information about the culprits site as we could, printing out all the pages from our site where the copied content existed.

        We went to http://www.alexa.com and find whatever information was available there.

        Finally, we wrote to the offending site owner and let them know that we had found their unscrupulous work.

        Perhaps we should have offered them a list of the URLs of the pages containing the copied content, along with the copyrighted URLs of Touremedical, but the anger they had caused we thought that the offenders should work a little, after all if they stole the content, it would surely be obvious to them which were the offending pages. Tourmedical gave them six days to either delete the pages, or re-write them so that they no longer include the Tourmedical text.

        We were not about to play the nice guys we demanded our rights. It is illegal and unethical for them to do what they did and they need to stop doing it immediately.

        They realised that maybe the offender was the website designer, not the owner of the site, however for us it was the responsibility or the site owner of the site to ask their designer where they got the text.

        Our service if not necessarily unique, but we are sure that our levels of service cannot be copied easily. We focus on delivering to our clients the very best levels of service and we hope to inform people that medical tourism has some pitfalls, not least some companies are willing to pretend and to copy who they see as better, we can highlight one website that has obviously tried to impress people with our content;

        If you would like to deal with a company with ethics, one that truly is focussed on you and the service you receive, choose TourMedical.